When I started my career as a junior electrical engineer working for a large computer company, I was struck by everyone’s focus on server speed, performance, and memory capacity. The mindset was that as long as we made the next mainframe faster and more powerful, it would sell. But I was curious why people were buying our multi-million dollar computers. What were they using them for?
That began my habit of attempting to understand the impact of any endeavor I was considering – whether it was personal or professional. After all, why embark on any activity without a clear understanding and appreciation of the WHY behind it.
In the articles below, I share my experiences and lessons learned related to creating (and oftentimes failing to create) business impact.